Steal from the ads that actually work.
A curated directory of the best-performing ads on the internet — handpicked for founders and operators who need real inspiration, not another swipe file of random screenshots. Filter by vertical, angle, and format. Save what fits your brand. Ship faster.
2,481
Top ads curated
+47
Added this week
9
Verticals covered
Brands in the directory
+288 more
B
BrinehausK
KelpwiseR
RindstoneO
OwlrootL
LumenpostH
HearthkinS
SoftsandR
RunelightV
VeilformG
GripwellB
BrinehausK
KelpwiseR
RindstoneO
OwlrootL
LumenpostH
HearthkinS
SoftsandR
RunelightV
VeilformG
GripwellCollections
Browse the index by vertical.
8 verticals · 9 angles
Vertical
→Best saas ads
The ads other founders screenshot in Slack. Curated weekly.
Vertical
→Best skincare ads
The before/afters and esthetician hooks actually moving units in 2026.
Vertical
→Best supplements ads
The hooks getting past every "healthy skeptic" scroll reflex.
Vertical
→Best fitness ads
Coaches, before/afters, and founder hooks from the brands out-spending their category.
Vertical
→Best food & beverage ads
The 3-second appetite hooks shipping in 2026.
Vertical
→Best fashion ads
Editorial hooks, lookbook reels and UGC actually moving units.
Vertical
→Best home ads
Lifestyle reels, product demos and founder hooks from the home category.
Vertical
→Best finance ads
The demos and testimonials getting past the "not another app" scroll reflex.
Or by angle
Category
Angle
Format
Sort
Showing 24 / 24
“STOP. Put that seed oil down.”
B
Brinehaus
Food & Bev / 4:5
Pattern Interrupt
9.8★
Overall
98
Pattern
95
Hook
68
“Day 14 on the green stuff — oh.”
K
Kelpwise
Supplements / 4:5
UGC
9.7★
Overall
97
Pattern
72
Hook
79
“Do NOT moisturize like this.”
R
Rindstone
Skincare / 4:5
Pattern Interrupt
9.6★
Overall
96
Pattern
99
Hook
89
“My sleep tracker stopped yelling at me.”
O
Owlroot
Supplements / 1:1
Testimonial
9.5★
Overall
95
Pattern
81
Hook
74
L
Lumenpost
SaaS / 4:5
Product Demo
9.4★
Overall
94
Pattern
71
Hook
80
“Watch it clean what the other one missed.”
H
Hearthkin
Home / 4:5
Product Demo
9.3★
Overall
93
Pattern
62
Hook
73
“Pov: your skin stopped arguing with you.”
S
Softsand
Skincare / 4:5
UGC
9.2★
Overall
92
Pattern
79
Hook
99
“A lamp shouldn’t make you emotional. But.”
R
Runelight
Home / 1:1
Product Review
9.1★
Overall
91
Pattern
78
Hook
60
“Three estheticians tried it blind.”
V
Veilform
Skincare / 1:1
Product Review
9.1★
Overall
91
Pattern
77
Hook
76
“My coach made me try this. I was wrong.”
G
Gripwell
Fitness / 4:5
Product Review
9.0★
Overall
90
Pattern
72
Hook
67
“Tried the weirdest coffee on the internet.”
S
Slowbarrel
Food & Bev / 4:5
UGC
9.0★
Overall
90
Pattern
74
Hook
96
“I built this after 11 failed launches.”
C
Cloverstack
SaaS / 1:1
Founder Story
8.9★
Overall
89
Pattern
77
Hook
93
“I wore the same pants for 40 days.”
N
Northline
Fashion / 4:5
Testimonial
8.8★
Overall
88
Pattern
67
Hook
92
“One can. Four drinks. Zero sugar.”
M
Mintbarrel
Food & Bev / 4:5
Product Demo
8.8★
Overall
88
Pattern
71
Hook
87
“12 weeks. No filter. Receipts inside.”
P
Pulsefoot
Fitness / 1:1
Before / After
8.7★
Overall
87
Pattern
82
Hook
69
“The PT who kept rebuilding this for himself.”
A
Ashford Lab
Fitness / 4:5
Founder Story
8.6★
Overall
86
Pattern
89
Hook
82
“60 days. Same lighting. Same person.”
M
Mornwell
Supplements / 4:5
Before / After
8.6★
Overall
86
Pattern
87
Hook
62
“Your shower head is disgusting. Sorry.”
T
Tidewell
Home / 1:1
Problem / Agitate
8.5★
Overall
85
Pattern
95
Hook
77
C
Copperjar
Food & Bev / 1:1
Listicle
8.4★
Overall
84
Pattern
69
Hook
86
“Your team is drowning in Slack. Here’s why.”
Q
Quietloom
SaaS / 1:1
Problem / Agitate
8.3★
Overall
83
Pattern
88
Hook
74
“I lost $41k to learn this one thing.”
G
Grainpath
Finance / 4:5
Founder Story
8.2★
Overall
82
Pattern
68
Hook
80
“Found my uniform. Finally.”
P
Palepine
Fashion / 1:1
UGC
8.1★
Overall
81
Pattern
68
Hook
94
“6 tools we killed last quarter.”
P
Paperfern
SaaS / 4:5
Listicle
8.0★
Overall
80
Pattern
71
Hook
69
“5 tax moves your CPA won’t mention.”
L
Ledgerly
Finance / 1:1
Listicle
7.9★
Overall
79
Pattern
66
Hook
85